Book Blitz Results

The final numbers are in from my book blitz!

The promo was featuring Got Mine at a discounted price of $.99 (from $2.99).

COST:
BookBub Featured Deal: $272 (Ad ran for one day: Wednesday, November 29th)
Robin Reads: $65 (Featured in the November 29^th email)
Facebook Ads: $250 (Ran from Nov 29-Dec 5^th)
Book Blitz: $90 (Ran Nov 29-Dec 5th)
TOTAL SPENT: $677

RESULTS:
Prior to November 29, 2017 I had ZERO sales on Kobo, iBooks, Nook, or any of the other 24 places Draft2Digital makes your book for sale. Sales as of Friday Dec 1st:

iBooks: 199
Kobo: 190 (most in Canada, then split between Australia and New Zealand)
Nook: 213
Amazon: 670 (all countries: US, India, UK, Australia, Brazil)
TOTAL E-books Sold: 1,082

RANKING:
Got Mine was sitting at about 499,000 before the promo. RANKING 345
It made it down to #345 in the Kindle Paid Store.

Cause hindsight is 20/20: I should’ve removed the book from KDP because the pages read on KU do not count towards actual book sales. During the promo/blitz I had 44,823 pages read. Those pages could’ve been actual sales, that could’ve gotten me closer to a best seller’s list. But it is what it is.

Was it worth it?
I will most likely break even for this promo once all the royalties are calculated but I’m still getting sales on Nook, iBooks and Kobo as well as Amazon. I gained followers on my author page and members in my group. So far, I have one new Amazon review. Even though I didn’t make a best seller list, I think the blitz was a success.

Here are my final thoughts:

Adding the Facebook ads probably didn’t equate to a lot of sales; however, it did put my book in front of some new faces. I had friends posting screenshots of the ad showing up on all kinds of platforms. It also drew attention to my author page. Maybe the next time I run an ad, it will land on a page of someone who has seen this ad, and they’ll remember me and buy my book. In my opinion, the main value of a FB ad is to generate buzz, not sales.

Starting my promo a few days BEFORE the BookBub Deal would’ve helped boost my rating and sales. I wish I could’ve gotten the Robin Reads feature a few days earlier. I’m not that organized.